Minggu, 17 Agustus 2008

Recognize the name Goldmic? It carries a social network behind it, devoted exclusively to the world of hip-hop. And it’s something that has been around for several years now. Since 2002, according to Alexa, where it holds a 112k ranking. This past week it hoped to get more exposure still, when it was announced that the company, based in New York City, signed into a partnership with SpikeDDB, an advertising agency chaired by the film director and entrepreneur Spike Lee, who also acts as chief creative officer for the operation.

Lee is no novice to new media efforts. He lent himself to the Babelgum online film festival, and later joined Nokia for an film exclusive. The new effort with Goldmic seems to fit with Lee’s experimentalist perspective so far as interactive technology is concerned.

Goldmic claims itself, like most other social networks today, to be entirely user-generated and user-driven. That goes for videos uploaded, beats, MC battles, etc. All to “perpetuate the spirit of original hip-hop.” The site competes with Chuck Wilson Jr’s iHipHop and StreetCred, a network with ties to Warner Music Group, Sony, and which touts endorsements by the likes of Common and Snoop Dogg.

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